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The Minding Organization : Bring the Future to the Present and Turn Creative Ideas into Business Solutions
The Minding Organization Bring the Future to the Present and Turn Creative Ideas into Business Solutions
Author: Moshe F. Rubinstein, Iris R. Firstenberg
A few years ago, Cementos Mexicanos (Cemex), the world's third-largest cement company, was struggling. More than two-thirds of their deliveries were late, customer complaints were numerous, and new orders were dwindling sharply. Then Cemex executives realized they needed to get a glimpse of the future. They saw themselves responding to customer ...  more »
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ISBN-13: 9780471347811
ISBN-10: 0471347817
Publication Date: 8/16/1999
Pages: 224
Rating:
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Publisher: Wiley
Book Type: Hardcover
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