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Mobile Influence: The New Power of the Consumer
Mobile Influence The New Power of the Consumer
Author: Chuck Martin
The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset a...  more »
ISBN-13: 9781137278500
ISBN-10: 1137278501
Publication Date: 6/11/2013
Pages: 256
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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