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Mobile Persuasion: 20 Perspectives of the Future of Behavior Change
Mobile Persuasion 20 Perspectives of the Future of Behavior Change Author:BJ Fogg, Dean Eckles, Ian Bogost, Sunny Consolvo, Eric Holmen, Mirjana Spasojevic, Josh Ulm, Sebastien Tanguay, Susan Walker, Sean White The mobile phone will soon become the most powerful channel for persuasion. This book presents 20 perspectives on how mobile devices can be designed to motivate and influence people - and how this emerging trend will change the way you live, work, and play. — Contributing Authors: — Ian Bogost, — Peter Boland, — Sunny Consolvo, — Martin Cooper, — Erik... more » Damen,