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Modern Marketing Communications
Modern Marketing Communications
Author: Frank Jefkins
This text is based on practical experience of the marketing scene. It reviews the subject from the point of view that it is not concerned solely with promotion but with marketing as a whole, and the operations of marketing personnel at all levels. The book is the culmination of many years of study and practice of the subject, with quotations fro...  more »
ISBN-13: 9780216926943
ISBN-10: 0216926947
Publication Date: 3/1/1991
Pages: 356
Edition: 1
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Publisher: Springer
Book Type: Paperback
Members Wishing: 0
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