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Modern Presidential Electioneering: An Organizational and Comparative Approach
Modern Presidential Electioneering An Organizational and Comparative Approach Author:Jody C. Baumgartner Baumgartner analyzes the organization and operation of modern presidential campaigns by examining the personnel, resources, and activities of both party and candidate organizations throughout the process of presidential selection in the United States, Russia, and France. He adds to our understanding of what "candidate-centeredness" means by goin... more »g beyond the usual focus on voters or political messages.« less