Modern Sports Administration Author:James G. Mason, Jim Paul Finally, a game plan for the up-to-date operation of a successful sports program at the intercollegiate or professional level! Here is a multitude of ideas to help sports administrators operate a popular, successful program season after season -- all with detailed coverage of every area of administration. — Both a general guide and a practical re... more »ference based on the authors extensive experience in all phases of sports administration, this useful volume contains the most current coverage of: budget and finance, operation of the front office, advertising sales, promotions, ticket sales, concessions, public relations, and the most up-to-date aspects of computer applications in the administration of sports.« less