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Multinational companies in China: Winners and losers
Multinational companies in China Winners and losers Author:The Economist Intelligence Unit Analysing leading multinationals such as Philips, Procter & Gamble and ICI, this report looks at how these organisations have tackled China, whether their business is profitable or not, and which sectors have produced the best returns. The report focuses on 10 key sectors including: * consumer goods * electronics * pharmaceuticals * food and... more » beverages * the automotive industry. Each chapter features a sector overview together with four to six informative case studies. Multinational Companies in China gives you insight into your competitors' corporate strategies and the "how" and "how-not-to" of successful business operations in China.« less