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Museum Management and Marketing (Leicester Readers in Museum Studies)
Museum Management and Marketing - Leicester Readers in Museum Studies
Author: Richard Sandell
The volume will bring the coverage of marketing and management up-to-date and reflect changes in current thinking, while covering the essential elements involved in the field. Bringing together a selection of essential writings on the subject by some of the leading authorities in the field this volume is an invaluable introduction to the key iss...  more »
ISBN-13: 9780415396288
ISBN-10: 041539628X
Pages: 320
Edition: 1
Rating:
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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