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Museum Management and Marketing (Leicester Readers in Museum Studies)
Museum Management and Marketing - Leicester Readers in Museum Studies Author:Richard Sandell The volume will bring the coverage of marketing and management up-to-date and reflect changes in current thinking, while covering the essential elements involved in the field. Bringing together a selection of essential writings on the subject by some of the leading authorities in the field this volume is an invaluable introduction to the key iss... more »ues and controversies.« less