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Nail 'Em!: Confronting High-Profile Attacks on Celebrities Businesses
Nail 'Em Confronting High-Profile Attacks on Celebrities Businesses Author:Eric Dezenhall Today, businesses and celebrities are finding themselves the front-line targets of attacks by headline-seekers, the news media, disgruntled former employees, litigious adversaries, and many others. And it's crisis managers like Eric Dezenhall who step in to fight the bad publicity and sometimes even turn the wave of negative opinion on the attac... more »kers themselves. NAIL 'EM! explores the personalities, conflicts, and motivations involved in such attacks and describes Dezenhall's unique communications approach to slowing, preventing, and reversing such situations. Reflecting our changed perspectives since September 11, 2001, Dezenhall establishes that crisis management is often personality driven, as exemplified by President George W. Bush and Secretary of Defense Donald Rumsfeld, whose plain-talking, straightforward styles earned the public's trust immediately after the terrorist attacks. Next he shows how the art of communications cannot solve deeper problems, as seen in the poor effects of American leaflet drops in Afghanistan and various official responses to the anthrax scare. Finally, he analyzes how the cultural landscape has shifted since September 11, giving examples of how the news media as a whole may be becoming more balanced, while cautioning that even in this changed climate corporations and public personalities will not be immune from attack.« less