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The Name of the Beast: The Process and Perils of Naming Products, Companies and Brands
The Name of the Beast The Process and Perils of Naming Products Companies and Brands
Author: Neil Taylor
Creating the name for a company, product, or brand is simplified with the knowledge presented in this practical and inspiring guide. Beginning with advice on how to select a name that differentiates the company and product line from all others in the marketplace, this handbook covers the often overlooked legal and linguistic implications of a na...  more »
ISBN-13: 9781904879701
ISBN-10: 1904879705
Publication Date: 11/1/2006
Pages: 224
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Publisher: Cyan Communications
Book Type: Paperback
Members Wishing: 2
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