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Net Gain: Expanding Markets Through Virtual Communities
Net Gain Expanding Markets Through Virtual Communities
Author: John Hagel III, Arthur G. Armstrong
This book is the manifesto for a new generation of competitors who seek to reap the elusive rewards of the on-line economy. Like no other book, Net Gain identifies wehre the next level of value lies on the Internet. The authors lay out the first economic model quantifying the revenue potential and the investment required to build a successful vi...  more »
ISBN-13: 9780071038720
ISBN-10: 0071038728
Publication Date: 1/1/1997
Pages: 256
Edition: 1
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Publisher: Harvard Business School Pr
Book Type: Hardcover
Members Wishing: 0
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