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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
A New Brand World Eight Principles for Achieving Brand Leadership in the 21st Century
Author: Scott Bedbury, Stephen Fenichell
No company can succeed without a great product or service, but in today's competitive market it also needs a brand. Transcending the tangible aspects of a commodity and nurturing a brand to build a deeper and more enduring emotional connection with customers has become one of the most critical and complex challenges facing businesses today, whet...  more »
ISBN-13: 9780670030767
ISBN-10: 0670030767
Publication Date: 1/15/2002
Pages: 240
Edition: 1st
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Publisher: Viking Adult
Book Type: Hardcover
Members Wishing: 0
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