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New Challenges to International Marketing (Advances in International Marketing)
New Challenges to International Marketing - Advances in International Marketing
Author: Tamer Cavusgil, Rudolf R. Sinkovics, Pervez N. Ghauri
Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degradation, global warming; scarcity of resources, global ac...  more »
ISBN-13: 9781848554689
ISBN-10: 1848554680
Publication Date: 2/20/2009
Pages: 244
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Publisher: Emerald Group Publishing Limited
Book Type: Hardcover
Members Wishing: 0
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