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The New Corporate Activism: Harnessing the Power of Grassroots Tactics for Your Organization
The New Corporate Activism Harnessing the Power of Grassroots Tactics for Your Organization
Author: Edward A. Grefe, Martin Linsky
This book zeroes in on the public affairs strategies--both the triumphs and blunders--of leading companies, and distills their experiences into core components any company can utilize. Key issues discussed include setting a strategic approach, framing the message, mobilizing the troops, dealing with crisis, and targeting communications for maxim...  more »
ISBN-13: 9780070244313
ISBN-10: 0070244316
Pages: 273
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Publisher: Mcgraw-Hill
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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