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New and Improved: Story of Mass Marketing in America
New and Improved Story of Mass Marketing in America
Author: Richard S. Tedlow
In this history of mass-marketing, the author argues that the mass market for standardized, brand-name products did not arise naturally, but rather through the competitive struggles of entrepreneurs and corporations. Professor Tedlow demonstrates the way aggressive manufacturers and retailers mastered the market through shrewd franchise agreemen...  more »
ISBN-13: 9780434920020
ISBN-10: 0434920029
Pages: 280
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Publisher: Butterworth-Heinemann Ltd
Book Type: Hardcover
Members Wishing: 0
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