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The New Mainstream : How the Multicultural Consumer Is Transforming American Business
The New Mainstream How the Multicultural Consumer Is Transforming American Business
Author: Guy Garcia
An economic revolution is transforming America. It's called The New Mainstream. The New Mainstream explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. In The New Mainstream, Guy Garcia offers...  more »
ISBN-13: 9780060584658
ISBN-10: 0060584653
Publication Date: 9/1/2004
Pages: 336
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Publisher: Rayo
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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