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The New Mainstream : How the Multicultural Consumer Is Transforming American Business
The New Mainstream How the Multicultural Consumer Is Transforming American Business
Author: Guy Garcia
An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power ...  more »
ISBN-13: 9780060584665
ISBN-10: 0060584661
Publication Date: 10/1/2005
Pages: 336
Rating:
  • Currently 4/5 Stars.
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4 stars, based on 1 rating
Publisher: Rayo
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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