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New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers (International Studies in Entrepreneurship)
New Perspectives on Retailing and Store Patronage Behavior A Study of the Interface Between Retailers and Consumers - International Studies in Entrepreneurship
Author: Torben Hansen, Hans Stubbe Solgaard
Provides an in-depth discussion on the interface between retailers and consumers. Covers such topics as consumer choice factors, quality and value, store image, retail competition, location, and future perspectives. For postgraduates.
ISBN-13: 9781402079542
ISBN-10: 1402079540
Publication Date: 5/10/2004
Pages: 122
Edition: 1
Rating:
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Publisher: Springer
Book Type: Hardcover
Members Wishing: 0
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