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News That Matters : Television and American Opinion (American Politics and Political Economy Series)
News That Matters Television and American Opinion - American Politics and Political Economy Series Author:Shanto Iyengar, Donald R. Kinder "News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here."--Aaron Wildavsky, The Public Interest — "Because of its methodological integrity and richness, ... more »News That Matters is likely to be regarded as an impressive, possibliy grounbreaking work."--Neil Postman, New York Times Book Review« less