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More Than News: Media Power in Public Affairs (People & communication)
More Than News Media Power in Public Affairs - People & communication
Author: Michael Mackuen, Steven Lane Coombs
This book presents two empirical studies of the effect of the media on politics. The Coombs analysis concentrates on the phenomenon of persuasion, demonstrating that newspaper editorials can indeed make a difference in voters' evaluations of candidates. MacKuen's study provides evidence that the media make an important contribution to determinin...  more »
ISBN-13: 9780803915763
ISBN-10: 0803915764
Publication Date: 3/1/1981
Pages: 230
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Publisher: Sage Publications, Inc
Book Type: Paperback
Members Wishing: 0
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