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Author: Ira Matathia, Marian L. Salzman
Advertising gurus Marian Salzman and Ira Matathia have been analyzing cultural and business trends for more than ten years, helping businesses around the world acquire the tools necessary to ensure that their new products and services have a place in the consumer future. Now, with their long-awaited book, they provide "a dizzying snapshot of wha...  more »
ISBN-13: 9780879519438
ISBN-10: 0879519436
Publication Date: 5/1/1999
Pages: 432
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Publisher: Overlook Hardcover
Book Type: Hardcover
Members Wishing: 0
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