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Niche Envy: Marketing Discrimination in the Digital Age
Niche Envy Marketing Discrimination in the Digital Age
Author: Joseph Turow
We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted?to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we migh...  more »
ISBN-13: 9780262701211
ISBN-10: 0262701219
Publication Date: 4/30/2008
Pages: 240
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Publisher: The MIT Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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