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Nike Culture: The Sign of the Swoosh (Cultural Icons series)
Nike Culture The Sign of the Swoosh - Cultural Icons series
Author: Robert Goldman, Stephen Papson
Is advertising changing the way we think about society and ourselves? Does the sign-world of advertising inevitably fuse fantasy with commodities? These are central questions in the sociology of advertising. Most studies deal with them by presenting broad sweeping surveys of theory and ad culture. This is one of the first studies to take an in-d...  more »
ISBN-13: 9780761961499
ISBN-10: 0761961496
Publication Date: 2/1999
Pages: 208
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Publisher: SAGE Publications
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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