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Just Do It: The Nike Spirit in the Corporate World
Just Do It The Nike Spirit in the Corporate World
Author: Donald R. Katz
The most powerful force in sports is not a football or baseball team. It is a shoe company. Nike is radically changing the way sports, business, and popular culture interact. Donald Katz is an award-winning author with a genius for getting inside places other journalists can't, and for writing nonfiction with the sweep and drama of a great n...  more »
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ISBN-13: 9781558504790
ISBN-10: 1558504796
Publication Date: 4/1995
Pages: 336
Rating:
  • Currently 3.1/5 Stars.
 4
3.1 stars, based on 4 ratings
Publisher: Adams Media Corporation
Book Type: Paperback
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 reviewed Just Do It: The Nike Spirit in the Corporate World on
Terrific book. Loved it.
reviewed Just Do It: The Nike Spirit in the Corporate World on + 18 more book reviews
Lots of information and a good read. Fascinating story about how Nike got to be one of the most recogizable and valuable brands in the world.


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