Early life and education

Peale was born in Bowersville, Ohio. He graduated from Bellefontaine High School, Bellefontaine, Ohio. He has earned degrees at Ohio Wesleyan University (where he became a brother of the Fraternity of Phi Gamma Delta) and Boston University School of Theology.

Raised as a Methodist and ordained as a Methodist minister in 1922, Peale changed his religious affiliation to the Reformed Church in America in 1932 and began a 52-year tenure as pastor of Marble Collegiate Church in Manhattan. During that time the church's membership grew from 600 to over 5000, and he became one of New York City's most famous preachers.

American Foundation of Religion and Psychiatry

Peale and Smiley Blanton, a psychoanalyst, established a religio-psychiatric outpatient clinic next door to the church. The two men wrote books together, notably Faith Is the Answer: A Psychiatrist and a Pastor Discuss Your Problems (1940). The book was written in alternating chapters, with Blanton writing one chapter, then Peale, and so on. Blanton espoused no particular religious point of view in his chapters. In 1951 this clinic of psychotherapy and religion grew into the American Foundation of Religion and Psychiatry, with Peale serving as president and Blanton as executive director.Blanton handled difficult psychiatric cases and Peale, who had no mental health credentials, handled religious issues. (Meyer, Donald. The Positive Thinkers. Pantheon Books, 1965)

When Peale came under heavy criticism from the mental health community for his controversial book "The Power of Positive Thinking," (1952) Blanton distanced himself from Peale and refused to endorse the book. Blanton did not allow Peale to use his name in "The Power of Positive Thinking," would not publicly endorse the book, and declined to defend Peale publicly when he came under criticism. As scholar Donald Meyer describes it: "Peale evidently imagined that he marched with Blanton in their joint labors in the Religio-psychiatric Institute. This was not exactly so." (Meyer, Donald. Positive Thinkers. Pantheon Books, 1965, p. 266). Meyer notes that Blanton's own book, "Love or Perish, (1956), "contrasted so distinctly at so many points with the Peale evangel," of "positive thinking" that these works had virtually nothing in common. (Ibid., p. 273)

Radio, Television, Writing and organisations

Peale started a radio program, "The Art of Living," in 1935, which lasted for 54 years. Under sponsorship of the National Council of Churches he moved into television when the new medium arrived. In the meantime he had begun to edit the magazine Guideposts and to write books. His sermons were mailed monthly. USdreams.com, Norman Vincent Peale: Turning America On To Positive Thinking

During the depression Peale teamed with James Cash Penney, founder of J.C. Penney & Co.; Arthur Godfrey, the radio and TV personality; and Thomas J. Watson, President and Founder of IBM to form the first board of 40Plus, an organization that helps unemployed managers and executives.

In 1945, Dr. Peale, his wife, Ruth Stafford Peale, and Raymond Thornburg, a Pawling, New York businessman founded Guideposts magazine, a non-denominational forum for celebrities and ordinary people to relate inspirational stories. For its launch, they raised $1,200 from Frank Gannett, founder of the Gannett newspaper chain, J. Howard Pew, a Philadelphia industrialist and Branch Rickey, General Manager of the Brooklyn Dodgers.

Peale was a prolific writer; The Power of Positive Thinking is by far his most widely read work. First published in 1952, it stayed on the New York Times bestseller list for 186 consecutive weeks, and according to the publisher, Simon and Schuster, the book has sold around 5 million copies. The fact that the book has sold 5 million copies is printed on the cover of the current edition in both paperback and hard cover, and directly contradicts exaggerated claims that the book has sold more than 20 million copies in 42 languages. The publisher also contradicts the translation claim, saying the book has been translated into only 15 languages (publisher's statement on amazon.com describing several TPOPT books, tapes and other media). Nearly half of the sales of the book (2.1 mil.) occurred before 1958 ("Pitchman in the Pulpit." Fuller, Edmund. Saturday Review, March 19, 1957, pp. 28—30), and the book has sold less than 3 million copies over the past 50 years. Some of his other popular works include The Art of Living, A Guide to Confident Living, The Tough-Minded Optimist, and Inspiring Messages for Daily Living.

In 1947 Peale co-founded (along with educator Kenneth Beebe) The Horatio Alger Association. This organization aims to recognize and honor Americans who have been successful in spite of difficult circumstances.

Other organizations founded by Peale include the Peale Center, the Positive Thinking Foundation and Guideposts Publications, all of which aim to promote Peale's theories about positive thinking.

Anti-Catholic campaigning

In 1960 Peale, as spokesman for 150 Protestant clergymen, opposed the election of John F. Kennedy as president. "Faced with the election of a Catholic," Peale declared, "our culture is at stake. In a written manifesto Peale and his group also declared JFK would serve the interests of the Catholic church before the interests of the United States: "It is inconceivable that a Roman Catholic president would not be under extreme pressure by the hierarchy of his church to accede to its policies with respect to foreign interests," and that the election of a Catholic might even end free speech in America. Protestant theologian Reinhold Niebuhr responded "Dr. Peale and his associates ... show blind prejudice." Protestant Episcopal Bishop James Pike echoed Neibuhr: "Any argument which would rule out a Roman Catholic just because he is Roman Catholic is both bigotry and a violation of the constitutional guarantee of no religious test for public office." The Peale statement was further condemned by President Truman, the Board of Rabbis, and other leading Protestants such as Paul Tillich and John C. Bennett. Peale recanted his statements and was later fired by his own committee. As conservative William F. Buckley succinctly described the fallout: "When ... The Norman Vincent Peale Committee was organized, on the program that a vote for Kennedy was a vote to repeal the First Amendment to the Constitution, the Jesuits fired their Big Bertha, and Dr. Peale fled from the field, mortally wounded." Peale subsequently went into hiding and threatened to resign from his church. The fallout continued as Peale was condemned in a statement by one hundred religious leaders and dropped as a syndicated columnist by a dozen newspapers. After the uproar the pastor backed off from further formal partisan commitments.

Peale is also remembered in politics by the Adlai Stevenson quote: "I find Paul appealing and Peale appalling." The origin of the quote can be traced to the 1952 election, when Stevenson was informed by a reporter that Peale had been attacking him as unfit for the presidency because he was divorced. Later during the 1956 campaign for President against Eisenhower, Stevenson was somewhat rudely introduced in the following way: "Gov. Stevenson, we want to make it clear you are here as a courtesy because Dr. Norman Vincent Peale has instructed us to vote for your opponent." Stevenson stepped to the podium and quipped, "Speaking as a Christian, I find the Apostle Paul appealing and the Apostle Peale appalling." In 1960 Stevenson was asked by a reporter for a comment regarding Peale attacking JFK as unfit for the presidency because he was Catholic, to which Stevenson responded: "Yes, you can say that I find Paul appealing and Peale appalling."

Stevenson continued to lampoon Peale on the campaign trail in speeches for JFK. Though Nixon and the Republicans tried to distance themselves from the furor caused by Peale's anti-Catholic stance, Democrats did not let voters forget. President Truman, for one, accused Nixon of tacit approval of the anti-Catholic sentiment, and it remained a hot issue on the campaign trail. Regarding Peale's intrusion into Republican politics, Stevenson said in this transcript of a speech given in San Francisco: "Richard Nixon has tried to step aside in favor of Norman Vincent Peale (APPLAUSE, LAUGHTER) ... We can only surmise that Mr. Nixon has been reading 'The Power of Positive Thinking.' (APPLAUSE). America was not built by wishful thinking. It was built by realists, and it will not be saved by guess work and self-deception. It will only saved by hard work and facing the facts."

At a later date, according to one report, Stevenson and Peale met, and Stevenson apologized to Peale for any personal pain his comments might have caused Peale, though he never publicly recanted the substance of his statements. There is no record of Peale apologizing to Stevenson for his attacks on Stevenson. It has been argued that even his "positive thinking" message was by implication politically conservative: "The underlying assumption of Peale's teaching was that nearly all basic problems were personal."

Later life

Peale was politically and personally close to President Richard Nixon's family. In 1968 he officiated at the wedding of Julie Nixon and David Eisenhower. He continued calling at the White House throughout the Watergate crisis, saying "Christ didn't shy away from people in trouble."

He was also the subject of the 1964 film One Man's Way.

Peale was also a Scottish Rite Freemason (33°). SRMason-SJ.org, Freemasonry and Religion

For his contributions to the field of theology, President Ronald Reagan awarded Peale the Presidential Medal of Freedom (the highest civilian honor in the United States) on March 26, 1984. He died of stroke on December 24, 1993 at age 95 in Pawling, New York.

Peale's works came under criticism from several mental health experts, one of whom directly said Peale was a con man and a fraud. These critics appeared in the early 1950s after the publication of The Power of Positive Thinking.

Hard to substantiate

One major criticism of The Power of Positive Thinking is that the book is full of anecdotes that are hard to substantiate. Almost all of the experts and many of the testimonials that Peale quotes as supporting his philosophy are unnamed, unknown and unsourced. Examples include a "famous psychologist,", a two-page letter from a "practicing physician," another famous psychologist, a "prominent citizen of New York City," and dozens, if not hundreds, more unverifiable quotations. Similar scientific studies of questionable validity are also cited. As psychiatrist R. C. Murphy exclaimed "All this advertising is vindicated as it were, by a strict cleaving to the side of part truth," and referred to the work and the quoted material as "implausible and woodenly pious."

Concealed hypnosis

A second major accusation of Peale is that he attempts to conceal that his "techniques" are actually a scientifically well known form of hypnosis, and that Peale attempts to persuade his readers to follow his beliefs through a combination of self-hypnosis and false evidence. While his techniques are not debated by psychologists, Dr. Peale's said his theological practice and strategy was directed more at self analysis, forgiveness, character development, and growth much like the Jesuits of the Catholic Church.

Peale asserts that practicing his "techniques" will give the reader absolute self confidence and deliverance from suffering. The critics, in turn, assert that the repetitive "techniques" are actually a well known form of hypnosis (autosuggestion), hidden under a thin guise with the use of terms which may sound more benign from the reader's point of view ("techniques", "formulas," "methods," "prayers," and "prescriptions."). One author called Peale's book "The Bible of American autohypnotism."

Psychiatrist R.C. Murphy writes "Self knowledge, in Mr. Peale's understanding is unequivocally bad: self hypnosis is good." Murphy adds that the repeated hypnosis defeats an individual's self motivation, self knowledge, unique sense of self, sense of reality, and the ability to think critically. Murphy calls Peale's understanding of the mind inaccurate, "without depth," and Peale's description of the workings of the mind and the unconscious mind as deceptively simplistic and false: "It is the very shallowness of his concept of 'person' that makes his rules appear easy ... If the unconscious of man ... can be conceptualized as a container for a small number of psychic fragments, then ideas like 'mind-drainage' follow. So does the reliance on self-hypnosis, which is the cornerstone of Mr. Peale's philosophy.'"

Psychologist Albert Ellis, the founder of cognitive therapy and influential psychologist of the 20th century, compares the Peale techniques with those of the hypnotist Emile Coue, and Ellis says that the repeated use of these hypnotic techniques could lead to significant mental health problems. Ellis has documented in several books the many individuals he has treated who suffered mental breakdowns from following Peale's teachings. Ellis' writings repeatedly warn the public not to follow the Peale message. Ellis contends the Peale approach is dangerous, distorted, unrealistic. He compares the black or white view of life that Peale teaches to a psychological disorder (Borderline personality disorder), perhaps implying that dangerous mental habits which he sees in the disorder may be brought on by following the teaching. "In the long run [Peale's teachings] lead to failure and disillusionment, and not only boomerang back against people, but often prejudice them against effective therapy."

Exaggerated fears

A third major criticism is that Peale's philosophy is based on exaggerating the fears of his readers and followers, and that this exaggerated fear inevitably leads to aggression and the destruction of those considered "negative." Peale's views are critically reviewed in a 1955 article by psychiatrist R. C. Murphy, published in The Nation, titled "Think Right: Reverend Peale's Panacea."

With saccharine terrorism, Mr. Peale refuses to allow his followers to hear, speak or see any evil. For him real human suffering does not exist; there is no such thing as murderous rage, suicidal despair, cruelty, lust, greed, mass poverty, or illiteracy. All these things he would dismiss as trivial mental processes which will evaporate if thoughts are simply turned into more cheerful channels. This attitude is so unpleasant it bears some search for its real meaning. It is clearly not a genuine denial of evil but rather a horror of it. A person turns his eyes away from human bestiality and the suffering it evokes only if he cannot stand to look at it. By doing so he affirms the evil to be absolute, he looks away only when he feels that nothing can be done about it ... The belief in pure evil, an area of experience beyond the possibility of help or redemption, is automatically a summons to action: 'evil' means 'that which must be attacked ... ' Between races for instance, this belief leads to prejudice. In child-rearing it drives parents into trying to obliterate rather than trying to nurture one or another area of the child's emerging personality ... In international relationships it leads to war. As soon as a religious authority endorses our capacity for hatred, either by refusing to recognize unpleasantness in the style of Mr Peale or in the more classical style of setting up a nice comfortable Satan to hate, it lulls our struggles for growth to a standstill ... Thus Mr Peale's book is not only inadequate for our needs but even undertakes to drown out the fragile inner voice which is the spur to inner growth.

Harvard Scholar Donald Meyer would seem to agree with this assessment, presenting similar warnings of a religious nature. In his article "Confidence Man", Meyer writes, "In more classic literature, this sort of pretension to mastery has often been thought to indicate an alliance with a Lower rather than a Higher power." The mastery Peale speaks of is not the mastery of skills or tasks, but the mastery of fleeing and avoiding one's own "negative thoughts." Meyer writes this exaggerated fear inevitably leads to aggression:"[B]attle it is; Peale, in sublime betrayal of the aggression within his philosophy of peace, talks of 'shooting' prayers at people."

Psychologist Martin Seligman, former APA president and the founder of the branch of psychology known as "positive psychology", says "positive thinking" (bearing no resemblance to his own "positive psychology") is unproven, dangerous. He cautions readers not to confuse the two approaches. "First, positive thinking is an armchair activity. Positive psychology, on the other hand, is tied to a program of empirical and replicable scientific activity ... Where accuracy is tied to potentially catastrophic outcomes (for example, when an airline pilot is deciding whether to de-ice the wings of her airplane) we should all be pessimists ... Positive psychology is a supplement to negative psychology, not a substitute.".

The Rev. Billy Graham said at the National Council of Churches on June 12, 1966 that "I don't know of anyone who had done more for the kingdom of God than Norman and Ruth Peale or have meant any more in my life for the encouragement they have given me."

Upon hearing of Dr. Peale's death, U.S. President Bill Clinton had this to say:The name of Dr. Norman Vincent Peale will forever be associated with the wondrously American values of optimism and service. Dr. Peale was an optimist who believed that, whatever the antagonisms and complexities of modern life brought us, anyone could prevail by approaching life with a simple sense of faith. And he served us by instilling that optimism in every Christian and every other person who came in contact with his writings or his hopeful soul. In a productive and giving life that spanned the 20th century, Dr. Peale lifted the spirits of millions and millions of people who were nourished and sustained by his example, his teaching, and his giving. While the Clinton family and all Americans mourn his loss, there is some poetry in his passing on a day when the world celebrates the birth of Christ, an idea that was central to Dr. Peale's message and Dr. Peale's work. He will be missed.

Evangelist Robert Schuller has praised him, too. LetUsReason.org, Norman Vincent Peale

• When life hands you a lemon, make lemonade.
• Drop the idea that you are Atlas carrying the world on your shoulders. The world would go on even without you. Don't take yourself so seriously.
• Those who are fired with an enthusiastic idea and who allow it to take hold and dominate their thoughts find that new worlds open for them. As long as enthusiasm holds out, so will new opportunities.
• It is of practical value to learn to like yourself. Since you must spend so much time with yourself you might as well get some satisfaction out of the relationship.
• Joy increases as you give it, and diminishes as you try to keep it for yourself. In giving it, you will accumulate a deposit of joy greater than you ever believed possible.
• Believe it is possible to solve your problem. Tremendous things happen to the believer. So believe the answer will come. It will.
• Never talk defeat. Use words like hope, belief, faith, victory.
• Watch your manner of speech if you wish to develop a peaceful state of mind. Start each day by affirming peaceful, contented and happy attitudes and your days will tend to be pleasant and successful.
• The trouble with most of us is that we would rather be ruined by praise than saved by criticism.
• A positive mental attitude is a belief that things are going to turn out well, and that you can overcome any kind of trouble or difficulty.
• The tests of life are not meant to break you, but to make you.
• Live your life and forget your age.
• If there is no fun in it, something is wrong with all you are doing.
• Empty pockets never held anyone back, only empty heads and empty hearts can do that.

Facts

• Dr. Ernest Holmes, founder of the Religious Science movement, was a mentor to Peale.
• Peale took several of Holmes's Foundation classes (New Thought). Tagline of class: "Change your thinking, change your life".
• Modern televangelist and minister Robert H. Schuller was mentored by Peale. Like Peale, Schuller has also written many religious self-help books, including Move Ahead With Possibility Thinking (1973).