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Objects of Desire: Consumer Behaviour in Shopping Centre Choices
Objects of Desire Consumer Behaviour in Shopping Centre Choices
Author: Charles Dennis
What determines where people shop? Why would shoppers visit one shopping center rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centers. Developers wish to plan, build and/or improve shopping centers to maximize profitable retail sales and shopper satisfaction. This book explo...  more »
ISBN-13: 9781403901705
ISBN-10: 1403901708
Publication Date: 3/2/2005
Pages: 304
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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