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Offensive Marketing : An Action Guide to Gaining Competitive Advantage
Offensive Marketing An Action Guide to Gaining Competitive Advantage
Author: Warren Keegan, Hugh Davidson
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, inn...  more »
ISBN-13: 9780750674591
ISBN-10: 0750674598
Publication Date: 7/1/2005
Pages: 414
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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