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On-Line Profits: A Manager's Guide to Electronic Commerce
OnLine Profits A Manager's Guide to Electronic Commerce Author:Peter G. W. Keen, Craigg Ballance Once again, Peter Keen, together with Craig Balance, helps sort the hype from the reality in this practical, easy-to-use glossary. Featuring nearly 150 key terms and concepts-from firewall and Intranets to electronic data interchange and security issues-the guide defines, explains, and gives practical examples of the technologies and processes ... more »managers must understand to communicate effectively with their IT departments and high-tech suppliers and to implement winning on-line business strategies.« less