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One-to-One Future : Building Relationships One Customer at a Time
OnetoOne Future Building Relationships One Customer at a Time
Author: Don Peppers, Martha Rogers
The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step throug...  more »
ISBN-13: 9780553473612
ISBN-10: 0553473611
Publication Date: 8/1/1995
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Publisher: Random House Audio
Book Type: Audio Cassette
Other Versions: Hardcover
Members Wishing: 0
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