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The One Hour China Consumer Book: Five Short Stories That Explain the Brutal Fight for One Billion Consumers (Volume 2)
The One Hour China Consumer Book Five Short Stories That Explain the Brutal Fight for One Billion Consumers - Volume 2
Author: Jeffrey Towson, Jonathan Woetzel
Following their best-selling One Hour China Book, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back to explain the rise of Chinese consumers. In this one hour "speed read", the authors argue: 1) China is now the world?s most complicated consumer market. The complexity of Chinese consumers is increasing exponentially wit...  more »
ISBN-13: 9780991445042
ISBN-10: 099144504X
Publication Date: 5/1/2015
Pages: 250
Edition: 1
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Publisher: Jeffrey Towson
Book Type: Paperback
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