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The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results?Every Time (American Marketing Association Leadership Series: 7 Big Problems of Marketing)
The Organic Growth Playbook Activate High-Yield Behaviors To Achieve Extraordinary ResultsEvery Time - American Marketing Association Leadership Series: 7 Big Problems of Marketing
Author: Bernard J. Jaworski, Robert S. Lurie
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstratate that in every purchase process there are a few high-yield customer behaviors that matt...  more »
ISBN-13: 9780877573685
ISBN-10: 0877573689
Publication Date: 9/28/2018
Pages: 290
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Publisher: American Marketing Association
Book Type: Paperback
Members Wishing: 0
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