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The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
The Origin of Brands Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries, Laura Ries
What Charles Darwin did for biology, — Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and...  more »
ISBN-13: 9780060570149
ISBN-10: 0060570148
Publication Date: 5/1/2004
Pages: 320
Rating:
  • Currently 2.8/5 Stars.
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2.8 stars, based on 3 ratings
Publisher: HarperBusiness
Book Type: Hardcover
Members Wishing: 0
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