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Origin of Brands: Discover the Natural Laws of Product Innovation And Business Survival
Origin of Brands Discover the Natural Laws of Product Innovation And Business Survival
Author: Al Ries, Laura Ries
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, THE ORIGIN OF BRANDS, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in...  more »
ISBN-13: 9780756788025
ISBN-10: 0756788021
Publication Date: 1/30/2004
Pages: 308
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Publisher: Diane Pub Co
Book Type: Hardcover
Members Wishing: 0
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