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Search - Out of the Box!: Brand Experiences between Pop-Up and Flagship

Out of the Box!: Brand Experiences between Pop-Up and Flagship
Out of the Box Brand Experiences between PopUp and Flagship
Author: R. Klanten, K. Bolhöfer
Innovative brand presentations from temporary pop-up shops to flagship stores. The way in which we experience and consume brands is changing more rapidly today than ever before. The strong influence of e-commerce and the digital realm is forcing brands to rethink the traditional presentation of their wares in conventional stores. More and more ...  more »
ISBN-13: 9783899553741
ISBN-10: 3899553748
Publication Date: 9/28/2011
Pages: 288
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Publisher: Gestalten
Book Type: Hardcover
Members Wishing: 0
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