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The Oxford Handbook of Pricing Management (Oxford Handbooks in Finance)
The Oxford Handbook of Pricing Management - Oxford Handbooks in Finance
Author: Özalp Özer, Robert Phillips
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing de...  more »
ISBN-13: 9780198714811
ISBN-10: 0198714815
Publication Date: 8/5/2014
Pages: 976
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Publisher: Oxford University Press
Book Type: Paperback
Other Versions: Hardcover
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