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Passion Points: Turning Consumer Passion into Marketing Opportunity
Passion Points Turning Consumer Passion into Marketing Opportunity
Author: Larry Samuel
"Passion Points(tm)" is a field guide to the respective passions of ten key consumer groups: Kids & Tweens (Mini-Me?s), Generation Y (An Army of One), Generation X (Rebels With a Cause), Baby Boomers (Works in Progress), Seniors (Young at Hearts), African Americans (Soul Mates), Latinos (Dos Mundos), Asian Americans (American Dreamers), Affluen...  more »
ISBN-13: 9780972492522
ISBN-10: 0972492526
Pages: 200
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Publisher: Bang! Zoom! Books
Book Type: Hardcover
Members Wishing: 0
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