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People Don't Buy What You Sell
People Don't Buy What You Sell
Author: Martin Butler
This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Odd bins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators. It challenges conventional wisdo...  more »
ISBN-13: 9781852524975
ISBN-10: 1852524979
Publication Date: 8/5/2005
Pages: 250
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Publisher: Management Books 2000 Ltd
Book Type: Paperback
Members Wishing: 0
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