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Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back
Personality Not Included Why Brands Lose Their Authenticity And How Great Companies Get it Back
Author: Rohit Bhargava
Marketing expert, social media guru, and mega-trendsetter Rohit Bhargava explains how faceless companies don't work anymore. In a world where consumers have more access to information than ever, and more power to share their voice...a brand's identity is no longer controlled through marketing and advertising. In this new era, what you say your b...  more »
ISBN-13: 9780071545211
ISBN-10: 0071545212
Publication Date: 4/10/2008
Pages: 256
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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