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Persuasion: New Directions in Theory and Research (SAGE Series in Communication Research)
Persuasion New Directions in Theory and Research - SAGE Series in Communication Research
Author: Michael Roloff, Gerald R. Miller
An expert in the study of mass communications and an expert on interpersonal communication bring together contributions that explore the ways in which we are persuaded. Essays cover three major aspects of the subject: theory and definition of persuasion, factors in the persuasion process, and the application of persuasion to negotiation, marketi...  more »
ISBN-13: 9780803912144
ISBN-10: 0803912145
Publication Date: 1/1/1980
Pages: 308
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Publisher: Sage Publications, Inc
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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