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Persuasive Communication
Persuasive Communication
Author: James B. Stiff
A vast literature now exists on persuasive messages and their effects; however, most reviews of this literature reflect either the contributions of communication scholars or those from social psychologists. Providing a cogent, thoughtful integration of research from both fields, James B. Stiff's new text examines contemporary models of persuasio...  more »
ISBN-13: 9780898623086
ISBN-10: 0898623081
Publication Date: 12/10/1993
Pages: 278
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Publisher: The Guilford Press
Book Type: Hardcover
Members Wishing: 0
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