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Search - Persuasive Communication, Second Edition

Persuasive Communication, Second Edition
Persuasive Communication Second Edition
Author: James B. Stiff, Paul A. Mongeau
Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of per...  more »
ISBN-13: 9781572307025
ISBN-10: 1572307021
Publication Date: 10/18/2002
Pages: 351
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Publisher: The Guilford Press
Book Type: Paperback
Members Wishing: 0
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