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Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics, 4)
Persuasive Signs The Semiotics of Advertising - Approaches to Applied Semiotics, 4
Author: Ron Beasley, Marcel Danesi
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at t...  more »
ISBN-13: 9783110173406
ISBN-10: 3110173409
Pages: 193
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Publisher: Walter de Gruyter
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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