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Power Branding
Power Branding
Author: Ann Chambers
In her new book, Power Branding, author and industry expert Ann Chambers examines marketing and branding of electricity - what it is, how branding takes place, and what its benefits are for electric utilities, marketers, and even natural gas companies allied with utilities. Ann documents industry leaders who have already taken the plunge and off...  more »
ISBN-13: 9780878147458
ISBN-10: 0878147454
Pages: 241
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Publisher: Pennwell Books
Book Type: Hardcover
Members Wishing: 1
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