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Practical Marketing Planning
Practical Marketing Planning
Author: John Cooper, Peter Lane
This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications....  more »
ISBN-13: 9780333679081
ISBN-10: 0333679083
Publication Date: 5/12/1997
Pages: 288
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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