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Predictive Analytics Using Oracle Data Miner: Develop for ODM in SQL & PL/SQL
Predictive Analytics Using Oracle Data Miner Develop for ODM in SQL PL/SQL Author:Brendan Tierney The only Oracle Press guide to developing next-generation predictive analytics applications with Oracle Data MinerPredictive analytics is the most technically sophisticated approach to staying ahead of competitors using advanced techniques to find patterns in enterprise data. This is an essential how-to guide for data scientists, data miners, da... more »ta analysts, Oracle developers, and DBAs. Written by an Oracle ACE Director, Predictive Analytics Using Oracle Data Miner shows you how to use this powerful tool to build and apply advanced data mining models and perform data mining tasks in SQL and PL/SQL. Guidance on how to migrate the data mining models from a test environment to a production environment is included.Best practices for creating predictive models that help target key customers, develop detailed customer profiles, find and prevent fraud, stay ahead of the competition, and realize greater profitsReveals how to unlock the power of native SQL functions within the Oracle Database« less