Prescription Games Author:Jeffrey Robinson there is afundamental philosophy that underscores everything the industry does. — It is simply this: scientists should not worry about marketing, and marketing people must never confuse theirown issues with medicine and science. — The first group is soberly dedicated to changing the world, to finding that one molecule which might, somehow,cure the... more » incurable. The second group is about making money for the company. If a drug cures the incurable but doesn't sell, it may be great science but it's lousy business. if a drug sells but doesn't cure much of anything, it's still good business.« less