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Presidential Polls and the News Media
Presidential Polls and the News Media
Author: Michael W. Traugott, Paul J. Lavrakas
The contributors challenge conventional approaches taken by US news media in their poll-based campaign coverage. The book reports research findings on news coverage of recent presidential elections and suggests how journalists and news-media executives could improve their analysis of poll data.
ISBN-13: 9780813389431
ISBN-10: 0813389437
Pages: 279
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Publisher: Westview Pr (Short Disc)
Book Type: Hardcover
Members Wishing: 0
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