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Press Releases Are Not a PR Strategy
Press Releases Are Not a PR Strategy
Author: Linda, VandeVrede
Overview on public relations strategy for executives, PR professionals and communications students. The chapters are organized to take readers from a basic understanding of public relations and how it differs from other marketing communications tactics, to several sections on specific PR tactics and how and where they should be used. There is a ...  more »
ISBN-13: 9780976252719
ISBN-10: 0976252716
Publication Date: 3/9/2007
Pages: 169
Edition: 2nd
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Publisher: VandeVrede Public Relations, LLC
Book Type: Paperback
Members Wishing: 0
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