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Priceline.com: A Layman's Guide to Manipulating the Media
Pricelinecom A Layman's Guide to Manipulating the Media
Author: Denny Hatch
American business buccaneers at their most creative, outrageous! The riveting saga of the rise and fall of a $10 billion Internet travel business created entirely by masterful public relations. In 1999, a mesmerizing serial entrepreneur named Jay Walker, age 44, became the poster boy for the Internet revolution with his deeply flawed priceline.c...  more »
ISBN-13: 9781413702132
ISBN-10: 1413702139
Pages: 332
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Publisher: PublishAmerica
Book Type: Paperback
Members Wishing: 0
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